Lake Oswego / Tigard Water Partnership “Beat the Peak” water conservation campaign spotlighted weekly in Lake Oswego Review.
For additional information, view project page.
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Libby Barg Bakke
Lake Oswego / Tigard Water Partnership “Beat the Peak” water conservation campaign spotlighted weekly in Lake Oswego Review.
For additional information, view project page.
With hundreds of crops and thousands of growers spread across Oregon, and local-domestic-and global markets for specialty crops, where should ADMD aim its communications efforts? Barney & Worth worked with Agricultural Development and Marketing Division staff to develop a new strategic plan to direct its communications for specialty crops.
The goal of the strategic communications plan is to maximize the effectiveness of ADMD programs going forward and serve as a roadmap for communications supporting Oregon’s specialty crops. The plan also identifies materials, tools, messaging and priority communications channels to achieve the objectives and overarching goals.
Yamhill County undertook a groundbreaking research project – in partnership with leaders from ten communities and state agencies – to find ways that the local agriculture and tourism sectors can coexist and jointly contribute to the economy. The County’s agriculture sector is an economic mainstay, contributing $300 million annually. As a premier wine producing region, an estimated 1.5 million visitors are attracted to its wineries each year, presenting opportunities to significantly grow the local tourism industry.
The County hired Barney & Worth, Inc. to design and conduct the study, analyze the findings, and draft the plan document. From the start, the project team sought to involve a full variety of perspectives – farmers, business operators and workers, agency staff and officials, economic and workforce professionals. The resulting plan reflects these voices and promotes cooperative regional economic and community development. The plan’s recommended strategies point the way forward to help ensure thriving agriculture and tourism industries in the region.
The City of Portland, in collaboration with local market leaders, sought answers to the most pressing questions about the forces of supply and demand that will shape the future of the city’s farmers markets.
The Barney & Worth team was hired to take a comprehensive look at the current status and economic benefits of Portland’s markets, make comparisons with successful farmers market operations across the nation, and analyze potential challenges and opportunities to sustainability and expansion.
The resulting report: Growing Portland’s Farmers Markets, serves as a guide for the city and advocates in planning for the future of Portland’s cherished farmers markets, which have become an integral part of our community’s way of life.
Barney & Worth provided communications and program planning services to support the Oregon Department of Community Colleges and Workforce Development (OCCWD) and Worksystems, Inc. – administrators of a three-year federal grant.
The U.S. Department of Labor’s WIRED (Workforce Innovation in Regional Economic Development) program aimed to transform the regional economy by building partnerships and implementing strategic workforce development programs. Partners include state governments, community colleges, workforce agencies and employers across the ten county, bi-state WIRED region.
Barney & Worth supported the grant administrators and its multiple partners to work together and maximize the impact of the grant. Consultant tasks included: organizing and conducting a leadership retreat, facilitating meetings of the Regional Workforce Council and the grant coordinating committee, and developing a comprehensive communications program, including website enhancements to reach internal and external audiences.
Barney & Worth served on the consultant team to prepare a comprehensive regional economic profile and strategic assessment for the tri-county region of Marion, Polk and Yamhill Counties in Oregon. Conducted under the auspices of the Strategic Economic Development Corporation (SEDCOR), the assessment provided the context for economic planning and implementation by public agencies and economic development organizations serving the mid-Willamette Valley region with 460,000 residents.
Barney & Worth designed the assessment process and guided the project team through the strategic planning process. An array of local economic leaders, employers, educators and workforce development professionals contributed information and perspectives. The firm’s report – Quest for Talent – analyzed current conditions, identified future challenges and outlined priority workforce development strategies.
In 2009, Oak Lodge Sanitary District authorized the sale of revenue bonds to support construction of new and upgraded wastewater treatment facilities. In the aftermath of the bond market collapse last year, the Oak Lodge Sanitary District determined that it could save customers $20 million in borrowing costs over 15 years by switching from revenue bonds to G.O. (General Obligation) bond funding.
The Barney & Worth team was retained by the District in late August to initiate public opinion research, develop a public education plan and develop themes and messaging for education outreach. An initial telephone poll fielded in mid-September determined only 32% of district voters supported this approach. However, the poll and focus groups suggested District customers were also hungry for information and responded well to informational messages that described project benefits. Barney & Worth’s fast-paced public education campaign spread the word to every household. In the end, by election day (November 2) the G.O. bond measure passed with 85% voter support.
Barney & Worth developed a communications plan and materials to inform Salem area water customers about the Franzen Reservoir Rehabilitation Project. The project would shut down the City of Salem’s 100 million gallon reservoir for two summers, requiring customers to curb their water usage.
With the City’s water reserves drastically reduced, it was crucial to increase public understanding and develop widespread participation in conserving water. The communications strategy covered every water customer – from the “top ten” industrial users to individual homeowners. Barney & Worth devised the innovative and highly successful “One Inch Per Week” lawn watering campaign, which distributed thousands of watering gauges and resulted in vital water conservation during construction at Franzen.
Barney & Worth worked with the City of Bend, Oregon, on a study to revisit and analyze parking management strategies and strategic pricing for its downtown. A key driver for the study was the pending construction of a new City-owned parking structure in the downtown. The City’s goal was to complete its comprehensive review of downtown parking in preparation for opening the new garage.
The consultants employed several public involvement methods and tools – including committees, stakeholder interviews, public workshops, project website, web survey, public meetings and information materials – to invite full community participation, earn broad-based consensus and support, and produce lasting solutions. The new parking plan was implemented in conjunction with the successful opening of the Centennial Parking Plaza.
Barney & Worth led customer education and outreach for the introduction of state-of-art electronic pay stations – or SmartMeters – to replace traditional coin-operated parking meters in downtown Portland, Oregon. To introduce the pay stations, the firm formed strategic partnerships with downtown businesses, parking staff and local news media. Public outreach efforts included surveys and focus groups, rollout strategy and schedule, identity and message development, targeted outreach to downtown businesses, and materials tailored to parking customers.
The SmartMeter Public Education & Outreach marketing campaign won an Award of Excellence from the Portland Metro Chapter Public Relations Society of America (PRSA).
Barney & Worth, Inc., established in 1978, is an award-winning firm providing professional consulting services for public agencies, businesses, and non-profit organizations.
Barney & Worth and its clients are partners in building better communities, to ensure that infrastructure and services are in place in time to meet pressing community needs.
The firm’s project assignments cover the full range of programs and services for which state and local government agencies are responsible. Barney & Worth contributes expertise in strategic communications, public involvement, program assessment and planning.
“Gas tax: Troutdale voters were approving a 3-cent-a-gallon gas tax, phased in over three years, to pay for street maintenance…”