Barney & Worth led customer education and outreach for the introduction of state-of-art electronic pay stations – or SmartMeters – to replace traditional coin-operated parking meters in downtown Portland, Oregon. To introduce the pay stations, the firm formed strategic partnerships with downtown businesses, parking staff and local news media. Public outreach efforts included surveys and focus groups, rollout strategy and schedule, identity and message development, targeted outreach to downtown businesses, and materials tailored to parking customers.
The SmartMeter Public Education & Outreach marketing campaign won an Award of Excellence from the Portland Metro Chapter Public Relations Society of America (PRSA).
