Portland Farmers Market/Direct-Market Economic Analysis

The City of Portland, in collaboration with local market leaders, sought answers to the most pressing questions about the forces of supply and demand that will shape the future of the city’s farmers markets.

The Barney & Worth team was hired to take a comprehensive look at the current status and economic benefits of Portland’s markets, make comparisons with successful farmers market operations across the nation, and analyze potential challenges and opportunities to sustainability and expansion.

The resulting report: Growing Portland’s Farmers Markets, serves as a guide for the city and advocates in planning for the future of Portland’s cherished farmers markets, which have become an integral part of our community’s way of life.