Dallas Community Branding and Marketing Strategy

For the community of Dallas, OR (population 14,600), Barney & Worth developed a strategy to market Dallas for business recruitment and tourism. The products included a fresh community brand along with marketing strategies for business recruitment and tourism. Also among the deliverables were: promotional themes; graphic design elements to support the brand – logo, colors, typestyles, sizes – that work for print materials and web applications; and guidelines for using the designs for greatest impact.