Barney & Worth was selected by BPS to enable and support the districts’ investments (of time) in Portland’s long range planning. As a flexible, on-call resource, Barney & Worth staff built trust, provided liaison, leadership, facilitation, coordination, cheerleading, strategic thinking, communications support for the East Portland schools. The work resulted in meaningful district involvement in the Portland Plan.
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City of Bend Infrastructure Strategic Communications Plan
Bend, like many other Pacific Northwest communities, is confronting the need to simultaneously upgrade and expand several key components of community infrastructure: for drinking water supply, wastewater collection and treatment, stormwater, streets and bridges, and aviation. Bend’s earlier infrastructure investments, some funded with federal dollars, are wearing out and need to be upgraded and replaced. And as the community has grown to 81,000, urgent capacity issues have also arisen. The bottom line: multiple infrastructure needs in Bend today totaling hundreds of millions of dollars.
As the City of Bend moves ahead to finance and construct the next generation of community infrastructure, it faces several significant communications challenges. Barney & Worth developed a strategic communications plan with strategies and tools for a well-coordinated three- to five-year communications campaign. Objectives include enhancing public education and involvement opportunities, providing easy access to the most up-to-date information, and reinforcing the City’s credibility to deliver the projects.
Morningside Neighborhood Plan
Morningside Neighborhood Association is highly interested in updating and adopting their Neighborhood Plan. A 2004 draft plan prepared by neighborhood association leaders will be used as a starting point for the update.
The City of Salem and its Community Development Department requested the assistance Barney & Worth to assist in designing and supporting public involvement for this project to assure interested citizens could participate effectively. Along with a communications and outreach plan, Barney & Worth staff created project branding, messaging, survey tools, PowerPoint presentations and helped facilitate the project kickoff meeting.
Lake Oswego Tigard Water Partnership
Results from the mini pilot plant study shows customers in Lake Oswego and Tigard will receive top quality water. Read more in the West Linn Tidings.
Barney & Worth leads strategic communications for the Lake Oswego Tigard Partnership. The project management team recognizes that success depends on building and sustaining understanding and support from Lake Oswego and Tigard policymakers, ratepayers, and facility neighbors.
Pierce County Agriculture Strategic Plan
Barney & Worth assisted Pierce County, Washington with a project designed to better understand and boost the agriculture industry’s competitiveness. Barney & Worth managed the project, evaluated land use planning / zoning impacts on the ag sector, led community outreach and researched nationally the most effective strategies to enhance the agricultural industry’s competitiveness. The consultant team analyzed the local crops – vegetables, fruits, flowers and nursery crops – that were marketed in Tacoma area farmers markets, CSAs, directly to restaurants, roadside stands and conventional wholesale markets. The study also identified the major economic factors that will drive future growth prospects for sales of local food products.
The result was the first-ever Pierce County Agriculture Strategic Plan, adopted by the County Council. The County and partners enacted many of the Plan’s key provisions: creating a “farmbudsman” position; establishing a “Buy Local” preference program for food purchases by County institutions; funding a program to help market local agriculture projects; forming a “farm team” of specialists within the County planning department: and revising building codes to make them more “farm friendly.”
Oregon Forest Resources Institute: Telling the Story of Oregon’s Forests
The Oregon Legislature created the Oregon Forest Resources Institute (OFRI) in 1991 to improve public understanding of the state’s forest resources and to encourage environmentally sound forest management through training and other educational programs for forest landowners.
Barney & Worth led the strategic planning effort to update and reshape OFRI’s strategic plan: exploring emerging opportunities and adjusting to changes in the economy that have impacted forest sector profits and OFRI revenues.
Strategic planning started with an extensive statewide stakeholder interviews inviting state and local policymakers, environmental leaders, private timber landowners and mill operators, OSU extension agents and professors, non-profits and others to help identify OFRI’s priorities. Other tasks include researching the effectiveness of forest education programs in Oregon and other states / nations, conducting a SWOT analysis, facilitating strategic planning workshops with OFRI board members, and producing and presenting the strategic plan.
Oregon Agricultural Development and Marketing Division: Strategic Communications Plan for Specialty Crops
Potential buyers of Oregon’s specialty crops need comprehensive and up-to-date information: what’s available, when it is ready, sources. Often, buyers look to the Oregon Department of Agriculture (ODA) as a primary resource, so the department must be prepared with communications strategies in place and compelling information ready in a variety of accessible formats.
The goal is to position Oregon’s premium specialty crops as a clear top choice in local, domestic and targeted international marketplaces. Barney & Worth assisted the ODA Agricultural Development and Marketing Division to set a plan for the future and put in place contemporary marketing materials.
Oregon Forest Resources Institute: Telling the Story of Oregon’s Forests
Barney & Worth recently completed Oregon Forest Resources Institute’s 2012 Strategic Plan in close collaboration with OFRI’s board, staff and statewide forest sector leaders.
Strategic planning activities included in-depth interviews with 54 forest sector leaders two online surveys drawing contributions from 182 participants, a strengths – weaknesses – opportunities – threats (SWOT) scan looking ahead to future trends affecting OFRI and Oregon’s forest sector, an inventory and assessment of OFRI’s current programs and strategic planning workshops.
Learn more about Oregon’s premier forest education agency: Telling the Story of Oregon’s Forests
Tacoma Downtown Parking
Tacoma Downtown Parking: parking pay stations are set to “Go Live” on September 20.
For additional information, view project page.
Portland Plan: A Citywide Strategic Planning Effort
To prepare for Phase III of the development of the Portland Plan, B&W assisted the City’s Bureau of Planning and Sustainability to refine communications.
B&W designed and facilitated focus groups with the purpose of testing the language, approaches and images that would better engage all Portlanders, regardless of race, ethnicity, social class or educational background. The Portland Plan will be the City’s road map for the next 25 years, providing guidance and direction as the city grows and changes.
Please click here for the latest information on Portland’s citywide strategic planning effort: www.portlandonline.com/portlandplan/